Context Engineering is How You Win in the AI Era
You were promised you could ship content three times faster. Instead, you got a pile of tools, a folder of prompts, and a team that is technically “using AI” while still rewriting everything that matters.
A Startup Founder’s Guide to GEO: When It’s Worth It, and When to Wait
Every few years, marketing gets a new silver bullet. First, it was “just rank on Google.” Then it was social media ads. Now it’s Generative Engine Optimization (GEO), and if your feed looks anything like ours, you probably know the high-level playbook: optimize for LLMs, show up in AI searches, get ahead of the curve. […]
AI is not good software. It can be pretty good people.
Most B2B startup marketing teams meet AI the same way. Someone opens ChatGPT, types “write me a LinkedIn post,” and gets back a wall of polite, medium‑warm jargon. After a few weeks of “make it more engaging” prompts and disappointing drafts, the team quietly decides AI is overhyped and goes back to late‑night Google Docs. […]