AI marketing office hours for founders

Welcome to

AI Marketing

Office Hours

The “anti-webinar” for AI-curious marketers, founders, freelancers, and everyone in between.

Come pick Hillary’s brain, no slides or sales pitch.

Hillary took time to showcase how she actually utilizes tools to make her business more efficient, and I am so grateful. The custom GPTs she shared are incredible! They inspired me to start building my own apps!

I’m Hillary Lyons, founder of Syntropy & host of AI Marketing Office Hours

With all the self-declared AI "experts" (*cough* snake oil salesmen) out there, I figured a quick backstory will help answer why you can trust us with something as hard-won as your brand:

I’m a marketer who’s equally obsessed with brand coherence and AI, especially when you bring the two together to create strategic, scalable, and radically human messaging.
For 10 years, I’ve been the on-call brand translator for warp speed SaaS teams at startups like Kitchit, Afresh, Entrapeer, and others. While full-timers tackled core ops, I handled the high-stakes, back-burner copy that couldn’t afford to fall flat.
Flash-forward: now nearly every startup I touch builds AI, yet their own marketing still runs on generic LLMs that crank out “AI slop.”

Anywho, these office hours are my way of helping you cut through the hype and put AI to work. See you on Friday?

SOME OF THE COMPANIES ON MY RESUME

What to expect at AI Marketing Office Hours

Bring a question, or just come to lurk and learn. Zero pressure.

RSVP for an upcoming Friday Office Hour timeslot.

Show up live

Join us on Zoom with an open mind.

See AI in action

Ask questions, see IRL use cases, and soak in this exciting paradigm shift.

Who is Office Hours for?

Read this if you're like, “Will it be weird if I show up?”

Who’s usually in the room:

CMOs who want to turn AI into a force multiplier, without replacing their team with robots
Marketers dabbling with AI and wondering, “Okay, but what else can this actually do?”
Overwhelmed teams who need AI to pick up the slack but don’t even know where to start
Curious lurkers who’ve been side-eyeing Hillary’s work and just want to dip a toe in

P.S. Anyone is welcome. It doesn’t matter if you’re new to AI or have experimented a lot already.

Join us FREE

Every friday from 3-6 pm EST

Asked and answered in past Office Hours

“When should I use Projects vs. custom GPTs?”

(Fractional CMO, Freelance)

“Which tools are actually worth paying for?”

(Nonprofit Grant Writer, Freelance)

“When should I use deep research and when is it overkill?”

(Head of Product, SaaS)

Let’s chat

FAQs

Let’s nerd out

Evaluate your AI Readiness in 30 mins or less.

info@syntropymarketing.com

What happens during AI Marketing Office Hours?

Every Friday, Hillary hosts a live 60-minute session where she answers burning questions about using AI for marketing, shows real examples of what's actually possible (zero fluff), and helps attendees troubleshoot their specific challenges. Recent topics have included: building effective custom GPTs, avoiding common AI pitfalls, and integrating AI into existing marketing workflows without disrupting the team. It's zero sales pitch, maximum value. Come with problems, leave with solutions.

Why this matters: Addresses "what is this" and builds trust through "try before you buy" approach. Connects to research finding that buyers are skeptical and want to "see it work" before committing.

Do I need any special tools or AI knowledge to attend?

Nope. Office Hours are designed for marketing professionals who are AI-curious but not AI-experts. If you're a CMO, content marketer, or startup founder trying to figure out if AI can actually help your team (and not just create more work), you're in the right place. Hillary breaks down complex concepts into plain English and focuses on practical applications you can implement immediately.

Why this matters: Lowers barrier to entry. Targets technical founders and burnt-out CMOs who might be intimidated by technical complexity.

Is this really free with no obligation?

Yes. No credit card required, no sales pitch afterward. Hillary genuinely believes that sharing knowledge builds better businesses and helps combat the AI FOMO and snake oil saturating the market right now. Attend as many sessions as you want. If you eventually decide Syntropy's services make sense for your company, great. If not, you've still walked away with actionable strategies.

Why this matters: Addresses skepticism about "free webinars" being sales traps. Builds trust through radical transparency.

Can I ask questions specific to my business during Office Hours?

Absolutely. The format includes Q&A where Hillary addresses specific challenges attendees are facing. Previous sessions have covered custom GPT implementation for fintech companies, maintaining brand voice in sales enablement materials, and scaling content production for product-led growth companies. If your question helps others learn, it's fair game. For deeper strategy work requiring confidential business details, Hillary offers separate consultation calls.

Why this matters: Manages expectations while encouraging attendance. Shows this is interactive, not just passive content consumption.

How do I sign up and when should I join my first session?

Click the signup link below to get weekly reminders. Sessions are recorded if you can't make it live, but live attendance is recommended since you can ask questions in real-time. Jump into your first session whenever you're ready—there's no prerequisite knowledge required. The next session covers [insert current topic], but each week stands alone, so there's no "wrong" time to start.

Why this matters: Removes friction from signup process. Clear call-to-action that acknowledges people's busy schedules (recordings available) while incentivizing live attendance (real-time Q&A).