AI is not good software. It can be pretty good people.
Most B2B startup marketing teams meet AI the same way. Someone opens ChatGPT, types “write me a LinkedIn post,” and gets back a wall of polite, medium‑warm jargon. After a few weeks of “make it more engaging” prompts and disappointing drafts, the team quietly decides AI is overhyped and goes back to late‑night Google Docs. […]