A Startup Founder’s Guide to GEO: When It’s Worth It, and When to Wait
Every few years, marketing gets a new silver bullet. First, it was “just rank on Google.” Then it was social media ads. Now it’s Generative Engine Optimization (GEO), and if your feed looks anything like ours, you probably know the high-level playbook: optimize for LLMs, show up in AI searches, get ahead of the curve. […]