Your AI Doesn’t Have a Writing Problem. It Has a Context Engineering Problem.

It’s a Tuesday afternoon. You’ve got a deadline, a half-empty coffee, and a tab open to ChatGPT (or Claude — no judgment, I use both). You type a prompt you’re actually proud of. Hit enter. Watch the cursor blink. The output lands. And it’s… fine. Technically coherent. Almost right. Like someone described your brand to […]